Hi, I’m John. I craft visual and navigational experiences that solve problems and connect users with solutions.

Experience

Canvas
UI/UX Visual & Graphic Designer

Shaw Industries
Graphic Designer & Multimedia Designer

Voodoo Games
UI/UX Designer

Jersey Mike's, SA Restaurant Group
Marketing Specialist & Graphic Designer

University of South Carolina
B.S.B.A, Marketing & UX Research, Cum Laude
May 2017

Liberty University
B.F.A, Graphic Design, Summa Cum Laude
Winter 2022

Google

Google UI/UX Design Professional Certification
Winter 2022

Education

Tools

Technical Skills
Graphic Design
Visual Design
UI/UX Design
Branding / Marketing
Logo Design
Print Publication Design
Web Digital Design
UX Research
UX Writing
Illustration
Photography
Typography
AI Prompt Engineering
Wireframing/Prototyping
HTML & CSS

I’m a UI/UX & graphic designer focused on crafting intuitive, user-centered designs that leave a lasting impact. My goal is to create seamless, natural user experiences where the UI becomes invisible, allowing users to effortlessly navigate and engage with the design. Whether through visually compelling interfaces or clear and effective graphic design, I aim to deliver work that communicates messages with precision and empowers users to act intuitively.

My unique background combines my dual degree in Business Marketing & Research from USC and a BFA in Graphic Design from LU, providing me with the perfect balance of analytical and creative skills. My training in UX research and completion of the Google UI/UX Professional Certification have equipped me with a strong understanding of industry standards, best practices, and emerging trends, ensuring my designs meet user and business needs alike.

I’ve honed my expertise in diverse environments that range from in-house corporate design to freelance. At Shaw Industries, I specialized in publication and web design, developing marketing materials, updating website interfaces, and designing catalogs for product launches. As a freelancer, I’ve worked directly with clients across industries, creating branding packages, logos, posters, marketing materials, and more. Most recently, at Canvas Branding Agency, I’ve had the pleasure to work with companies ranging from tech & medical, to local coffee shops - delivering tailored solutions that span UI/UX design, print publication, marketing campaigns, and digital storytelling.

This blend of in-house, freelance, and agency experience allows me to approach projects with versatility and adaptability. My strong foundation in marketing analytics and design ensures I create solutions backed by user insights and tailored to meet the needs of specific audiences.

I’m passionate about designing for impact—whether it’s helping businesses grow, making life easier for users, or solving complex challenges through creative visual communication.

Software
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe Lighroom
Workfront
Figma
Sketch
Midjourney
Canva
Spline
Turtl


  • I specialize in blending Japanese and Swiss design principles to create work that is minimal, clean, functional, and beautiful. While this is my favorite and most enjoyable style, I prioritize the needs of the user and client, adapting to each project’s unique requirements. When appropriate, I take pride in mixing these styles effectively to produce timeless and impactful designs.

  • Collaboration and communication are the foundation of my design process. I start by meeting with clients or stakeholders to understand their goals, target audience, and challenges. From there, I conduct research and brainstorming to define objectives and craft concepts.

    For graphic design, I focus on layouts, typography, and visual elements that communicate effectively. In UI/UX projects, I create wireframes, prototypes, and user flows to test usability and ensure user-centered designs.

    I use the Triangle Method for iteration—gathering feedback from users, clients, and my team, then combining it with my own expertise and instinct to refine and polish designs. By iterating and collaborating, I deliver solutions that are visually compelling, functional, and aligned with both client goals and user needs.

Let’s chat

Johnjpsaad@gmail.com